Project Description
IronEdge is a large company who did not have a marketing or digital team in house. They contracted my company for those services. They inquired about rebranding their website, social media and logo to a new design. We provided them with a new logo and additional branding resources.
The Problem
They wanted to attract new and younger audiences with an updated brand after many years with the same look. Their old colors were brown and gold. They wanted to stand out with a bold look and they liked the color red.
The Solution
My marketing team designed the new logo in bold font and defined the branding requirements using red and dark gray as a color scheme. I built the new design for their social media images. They have three main categories of services so I showcased: Professional Services, Managed Services, and Business Intelligence. Each image had to be designed slightly differently with different sizes for each social account they had. I updated their website colors to red and gray, and built some new banner images. The client also wanted an infographic describing their process. They provided the wording, I designed the infographic with simple icons. The infographic was added to their homepage.
