Project Description
Devinion is a small Managed IT business who was looking for some educational resources or deliverables for their sales and marketing efforts. We suggested to build a whitepaper outlining the benefits of Managed Services.
The Problem
The Managed IT Services industry is very competitive and Devinion didn’t have the resources to build deliverables for marketing. They needed a way to stand out and show exactly what they do and be able to send it out quickly to future prospects. We suggested making a deliverable available on their website as a landing page and download. They did not have any resources or images of their team to use.
The Solution
My team and I brainstormed and researched to come up with the concepts for a white paper, we formulated ten benefits of using Devinion’s managed services. The content team wrote the copy for each page. I built the whitepaper using stock photography to portray the copy, configured the design, typography, spacing and text positioning. The whitepaper was sent to the client for approval. I added the whitepaper to their website as a call to action, behind a form on a landing page.
